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有利润之上追求的企业更容易做对的事",[392,437,438],{},[383,439,440,441,444],{},"\"有利润之上的追求则更容易看到事物的本质，就会更容易坚持",[387,442,14],{"href":443},"\u002Fzuoduideshiqing","或者说更不容易做错的事情，就不大会受到短期的诱惑而偏离大方向。\"（2013-03-03）",[392,446,447],{},[383,448,449],{},"\"多数公司碰到问题时讨论的都是有没有钱赚的问题，而有利润之上追求的公司碰到问题时可能会先问一句：这是对的事情吗？这是应该赚的钱吗？其实差别很小，但20年后差别很大。\"（2020-07-10）",[414,451,453],{"id":452},"_3-利润之上的追求是道不是术","3. 利润之上的追求是道，不是术",[392,455,456],{},[383,457,458],{},"\"在有些人的眼里，道就是术，是更高级的术。对吧？所谓利润之上的追求，只不过是追求利润的更高级的术罢了。在术的眼里，所有人的东西都是术。利润之上的追求不是术，是道！\"（2023-09-22）",[414,460,462],{"id":461},"_4-利润之上的追求是必要条件不是充分条件","4. 利润之上的追求是必要条件，不是充分条件",[392,464,465],{},[383,466,467,468,470,471,475,476,478,479,481],{},"\"好的",[387,469,99],{"href":389},"未必能形成好的",[472,473,474],"strong",{},"生意模式","。个人觉得好的",[472,477,474],{},"是一定要有好的",[387,480,99],{"href":389},"做支撑的，所以是必要条件。\"（2013-02-12）",[392,483,484],{},[383,485,486],{},"\"有利润之上追求并不是好企业的充分条件，但有利润之上追求的企业成为好企业的概率要比一般企业大很多，时间越长差别越大。\"（2013-03-03）",[414,488,490,491,494],{"id":489},"_5-利润之上的追求与消费者导向的关系","5. 利润之上的追求与",[387,492,34],{"href":493},"\u002Fxiaofeizhedaoxiang","的关系",[392,496,497],{},[383,498,499,500,502,503,505],{},"\"没有利润之上的追求的公司不大会真的有",[387,501,34],{"href":493},"的文化，最后也不大可能成为伟大的公司。具有利润之上追求的公司往往多少具有了",[387,504,34],{"href":493},"的文化或叫基因，在某些条件下就有可能会慢慢变成伟大的公司。\"",[379,507,508],{"id":508},"实战案例",[414,510,512,515],{"id":511},"苹果利润之上追求的最完美诠释",[472,513,514],{},"苹果","：利润之上追求的最完美诠释",[392,517,518],{},[383,519,520,521,524,525,527],{},"\"吉姆·柯林斯在《基业长青》中曾经总结过伟大企业的其中一项特质是利润之上的追求，",[472,522,523],{},"乔布斯","和他的",[472,526,514],{},"给予了这项特质以最完美的诠释。\"（2014-01-31）",[383,529,530],{},"库克说过的一句话让段永平深受触动：",[392,532,533],{},[383,534,535,536,538],{},"\"'当我们付出努力，为了让盲人也可以使用我们的设备时，我是不会考虑该死的ROI（投资回报率）的。'",[472,537,514],{},"在发起环保倡议、保护员工安全和其他政策时也是如此——这就叫利润之上的追求！\"（2019-06-27）",[383,540,541,543],{},[472,542,514],{},"产品发布会上讲环保的部分，有网友觉得太多了，段永平反问：",[392,545,546],{},[383,547,548],{},"\"你觉得环保不重要吗？利润之上的追求真的那么不重要吗？\"（2023-09-22）",[414,550,552,555,556,555,559,562],{"id":551},"步步高-oppo-vivo利润之上追求的实践",[472,553,554],{},"步步高","\u002F ",[472,557,558],{},"OPPO",[472,560,561],{},"vivo","：利润之上追求的实践",[383,564,565,566,568,569,571],{},"段永平在",[472,567,554],{},"体系中实践利润之上的追求。",[472,570,561],{},"创始人沈炜的商业思考中明确表述：",[392,573,574],{},[383,575,576,577,579,580,583,584,586],{},"\"要有超乎利润之上的追求，即",[472,578,561],{},"人的三个梦想：要有世界一流的文化、产品与",[387,581,104],{"href":582},"\u002Fpinpai","。文化是前提，产品是因，",[387,585,104],{"href":582},"是果。\"",[383,588,589,590,593],{},"段永平自己在接受《",[472,591,592],{},"网易","财经会客厅》专访时说：",[392,595,596],{},[383,597,598],{},"\"公司最后能够发展到什么样的程度，不是我们追求的东西，我也不想做500强，也不是要去打败谁。我们只是，比方说，我看见你用我的产品我就会觉得很高兴，仅此而已。\"（2010年）",[414,600,602],{"id":601},"顺丰利润之上追求的案例","顺丰：利润之上追求的案例",[392,604,605],{},[383,606,607],{},"网友问：\"您曾说顺丰的文化不错，您怎么看一个企业的文化好坏？\"\n\"我看到的顺丰是非常聚焦在它要做的事情上的，有利润之上的追求。\"（2020-12-03）",[383,609,610,611,613],{},"但段永平也补充：\"这家公司",[387,612,99],{"href":389},"蛮好的，专注在他们想做好的事情上。但这个生意能不能有很好的利润我还搞不太懂。\"——说明利润之上的追求不等于一定能赚大钱。",[414,615,617,620],{"id":616},"茅台利润之上追求的微妙判断",[472,618,619],{},"茅台","：利润之上追求的微妙判断",[392,622,623],{},[383,624,396,625,627,628,630],{},[472,626,619],{},"目前还不太像一家有利润之上追求的公司，不然集团不会有那么多种酒，也不会有某某年要多少营业额的目标。",[472,629,619],{},"顶多算是取之有道吧。\"（2014-08-07）",[383,632,633,634,636,637,639,640,642],{},"但段永平也肯定了",[472,635,619],{},"\"做好酒的文化是",[472,638,619],{},"之所以是",[472,641,619],{},"的原因\"。",[414,644,646],{"id":645},"马云客户第一利润之上追求的共鸣","马云\"客户第一\"：利润之上追求的共鸣",[392,648,649],{},[383,650,651],{},"网友问：\"马云说的客户第一、员工第二、股东第三，是不是有点'利润之上追求'这个意思？\"\n\"正是！\"（2012-07-24）",[379,653,654],{"id":654},"常见误解",[414,656,658],{"id":657},"误解一利润之上的追求就是做公益","误解一：利润之上的追求就是做公益",[392,660,661],{},[383,662,663],{},"\"利润之上的追求有时被有些企业用于公益时的口号，我不好说这种用法有错。但是，这种用法的潜意识里好像只有'非盈利'才是利润之上的追求。\"",[392,665,666],{},[383,667,668],{},"\"利润之上的追求是针对营利组织而言的。利润之上的追求大概意思就是超出利润的追求，但这种追求和非营利组织的追求还是有所不同的。\"（2013-04-01）",[414,670,672],{"id":671},"误解二利润之上的追求是更高级的赚钱术","误解二：利润之上的追求是更高级的赚钱术",[383,674,675],{},"段永平明确否定了这种功利化解读：",[392,677,678],{},[383,679,680],{},"\"利润之上的追求不是术，是道！\"（2023-09-22）",[414,682,684],{"id":683},"误解三有利润之上的追求就一定是好企业","误解三：有利润之上的追求就一定是好企业",[392,686,687],{},[383,688,689],{},"\"有利润之上追求并不是好企业的充分条件。\"（2013-03-03）",[383,691,692,693,695,696,698,699,702],{},"好的",[387,694,99],{"href":389},"是好的",[472,697,474],{},"的必要条件而非充分条件。顺丰就是一个例子——文化好但",[387,700,48],{"href":701},"\u002Fshangyemoshi","的盈利能力存疑。",[379,704,705],{"id":705},"思想演变",[414,707,709],{"id":708},"_2010年之前从实践中形成朴素认识","2010年之前：从实践中形成朴素认识",[383,711,565,712,714,715,718],{},[472,713,554],{},"体系中早已实践着利润之上的追求——",[387,716,5],{"href":717},"\u002Fbenfen","、不追求规模、关注用户需求，只是还没有用\"利润之上的追求\"这一术语来概括。",[414,720,722],{"id":721},"_2010-2012年与基业长青框架结合","2010-2012年：与《基业长青》框架结合",[383,724,725,726,728],{},"段永平将自己的实践经验与《基业长青》的理论框架对接，\"利润之上的追求\"成为他描述好企业文化的标准用语。这一时期他开始系统使用这个概念来评估",[472,727,514],{},"等投资标的。",[414,730,732],{"id":731},"_2013-2019年概念的精确化","2013-2019年：概念的精确化",[383,734,735,736,738,739,741],{},"段永平对\"利润之上的追求\"进行了多维度的精确界定：它是",[387,737,99],{"href":389},"的核心、是",[387,740,34],{"href":493},"的前提、是好企业的必要非充分条件、是\"把消费者需求放在公司短期利益前面\"。",[414,743,745],{"id":744},"_2020年以后从概念到信仰","2020年以后：从概念到信仰",[383,747,748,749,752,753,755],{},"段永平进一步将利润之上的追求提升到\"道\"的高度，并用它来评判更多企业。同时他更加明确地将用户导向界定为\"一种利润之上的追求\"，使这一概念与",[387,750,112],{"href":751},"\u002Fyonghutiyan","、",[387,754,34],{"href":493},"等概念形成了清晰的逻辑层级。",[379,757,758],{"id":758},"原话引用",[392,760,761],{},[383,762,422,763,425,765,428],{},[387,764,99],{"href":389},[387,766,99],{"href":389},[392,768,769],{},[383,770,396,771,399],{},[387,772,99],{"href":389},[392,774,775],{},[383,776,404],{},[392,778,779],{},[383,780,440,781,783],{},[387,782,14],{"href":443},"。\"（2013-03-03）",[392,785,786],{},[383,787,449],{},[392,789,790],{},[383,791,680],{},[392,793,794],{},[383,795,520,796,524,798,527],{},[472,797,523],{},[472,799,514],{},[392,801,802],{},[383,803,804],{},"\"'当我们付出努力，为了让盲人也可以使用我们的设备时，我是不会考虑该死的ROI的。'——这就叫利润之上的追求！\"（2019-06-27）",[392,806,807],{},[383,808,809],{},"\"用户导向是一种利润之上的追求，简单讲就是想着用户到底要的是什么，我们如何去实现。\"（2019-09-26）",{"title":811,"searchDepth":12,"depth":12,"links":812},"",[813,814,822,832,837,843],{"id":381,"depth":12,"text":381},{"id":412,"depth":12,"text":412,"children":815},[816,817,818,819,820],{"id":416,"depth":16,"text":417},{"id":434,"depth":16,"text":435},{"id":452,"depth":16,"text":453},{"id":461,"depth":16,"text":462},{"id":489,"depth":16,"text":821},"5. 利润之上的追求与消费者导向的关系",{"id":508,"depth":12,"text":508,"children":823},[824,826,828,829,831],{"id":511,"depth":16,"text":825},"苹果：利润之上追求的最完美诠释",{"id":551,"depth":16,"text":827},"步步高\u002F OPPO\u002F vivo：利润之上追求的实践",{"id":601,"depth":16,"text":602},{"id":616,"depth":16,"text":830},"茅台：利润之上追求的微妙判断",{"id":645,"depth":16,"text":646},{"id":654,"depth":12,"text":654,"children":833},[834,835,836],{"id":657,"depth":16,"text":658},{"id":671,"depth":16,"text":672},{"id":683,"depth":16,"text":684},{"id":705,"depth":12,"text":705,"children":838},[839,840,841,842],{"id":708,"depth":16,"text":709},{"id":721,"depth":16,"text":722},{"id":731,"depth":16,"text":732},{"id":744,"depth":16,"text":745},{"id":758,"depth":12,"text":758},null,"\"利润之上的追求\"是段永平从吉姆·柯林斯《基业长青》（Built to Last）中吸收的核心概念，也是他评判企业文化好坏的最重要标准。段永平对这一概念给出了多个层次的定义：","md",{},true,"\u002Fdao\u002Fconcepts\u002Flirunzhishangdezhuiqiu",{"title":136,"description":845},"段永平谈利润之上的追求：\"利润之上的追求\"是段永平从吉姆·柯林斯《基业长青》（Built to Last）中吸收的核心概念，也是他评判企业文化好坏的最重要标准。段永平对这一概念给出了多个层次的定义：","利润之上的追求｜大道总纲","dao\u002Fconcepts\u002Flirunzhishangdezhuiqiu","NwL_ukChTLUZ0_dT47pdcysyeoHW5khsfOerc4aQU28","dao",1778608453705]