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步步高讲话",[379,407,408],{"id":408},"核心要义",[410,411,413,414],"h3",{"id":412},"_1-平常心-理性-想长远-长期主义","1. 平常心 = 理性 + 想长远 = ",[396,415,169],{"href":416},"\u002Fzhangqizhuyi",[383,418,419,420,423],{},"段永平在2025年与",[387,421,422],{},"王石","的对谈中给出了最严谨的定义，形成了一个逻辑闭环：",[401,425,426],{},[383,427,428,429,432],{},"我们公司讲的平常心，其实就是",[396,430,165],{"href":431},"\u002Flixing","、想长远。理性也不容易，但是理性和想长远其实是一回事，因为你想长远就必须得理性。你要保持理性，必须得平常心。所以你要放弃外界的干扰，其实它是一个逻辑的东西。讲来讲去就是一件事，你是个长期主义者，长期了以后，好多事情就都解决了。\n——2025年 与王石对谈",[410,434,436],{"id":435},"_2-平常心是回到事物本源的心态","2. 平常心是回到事物本源的心态",[401,438,439],{},[383,440,441,442,445,446,449],{},"本分就是要",[396,443,14],{"href":444},"\u002Fzuoduideshiqing","和要",[396,447,18],{"href":448},"\u002Fbashiqingzuodui","。平常心就是回到事物本源的心态，也就是要努力认清什么是对的事情，认清事物的本质。\n——2019-09-23",[410,451,453],{"id":452},"_3-平常心是日积月累的功夫不是一夜暴富的心态","3. 平常心是日积月累的功夫，不是一夜暴富的心态",[401,455,456],{},[383,457,458],{},"平常心对于我们企业来说意味着什么呢？我觉得至少我们不应该相信\"神话\"……企业就是由点点滴滴的平常组成的，每一个产品的开发和设计，每一件产品的品质和服务，每一个消费者的感觉和评价，每一位员工的工作和生活……平常的功夫就是实力，平常的积累才可能创造奇迹。\n——1999年 步步高讲话",[410,460,462],{"id":461},"_4-平常心帮助人找到事物的本源","4. 平常心帮助人找到事物的本源",[401,464,465],{},[383,466,467],{},"我的很多\"简单\"的结论是花了很长很长时间得出来的，千万别以为我是一眼就看出来了。不过，\"平常心\"可以帮助人去找到事物的本源。\n——2010-03-22",[379,469,470],{"id":470},"实战案例",[383,472,473,474,477],{},"****步步高",[387,475,476],{},"的\"足够的最小发展速度\"","：2003年北大总裁班演讲中，段永平用企业发展速度来具体诠释平常心。他举例说，如果为了高速发展而做损害未来的事，前三年赚了6000万但第四年赔了5000万，股东不会高兴。相反，每年稳健增长虽然总量少些但更健康。他强调\"我们不追求一个所谓的高速发展，我们追求的是健康的良性的长久的发展\"。",[383,479,480,483,484,487],{},[387,481,482],{},"投资上的平常心","：段永平在2007年与",[387,485,486],{},"巴菲特","共进午餐后的专访中说：\"做投资要承担很多风险的，不管花多少钱都要承担风险，但是我不冒险，我们追求更健康，更长久，这不是'保守'，而是更健康，是平常心的概念。\"",[383,489,490,493],{},[387,491,492],{},"高尔夫球的比喻","：段永平多次用打高尔夫来解释平常心。2016年浙大专访中他说：\"一杆打得远、打得近都没关系，一杆打得好、打得差也没关系，要有平常心，一杆一杆地打。\"他指出很多人做企业也是这样，一单亏了就想下一单冒更大的险弥补，结果将企业做死。",[379,495,496],{"id":496},"常见误解",[383,498,499],{},[387,500,501],{},"误解一：\"平常心就是保守\"",[383,503,504],{},"段永平明确反对这种说法。他在2007年专访中强调，平常心不等于保守，而是追求\"更健康、更长久\"。",[383,506,507],{},[387,508,509],{},"误解二：\"平常心很容易做到\"",[383,511,512],{},"马云曾说\"平常心其实就是不平常心，因为平常人很难有平常心\"。段永平对此表示认同，并说：\"可能还需要时间吧？我花二十年悟明白的东西也许你需要悟十五年，如果你悟的话。\"（2019-09-16）",[383,514,515],{},[387,516,517],{},"误解三：\"平常心意味着不进取\"",[383,519,520,521,524,525,527],{},"段永平将平常心与",[396,522,140],{"href":523},"\u002Fjinquxin","并列为",[396,526,5],{"href":398},"的组成部分，两者并不矛盾。在北大演讲中被问到企业如何在进取心和平常心之间平衡时，他用\"足够的最小发展速度\"来回答——既要发展（进取心），也要安全（平常心）。",[379,529,530],{"id":530},"思想演变",[410,532,534],{"id":533},"_1990年代五心合一的朴素表达","1990年代：五心合一的朴素表达",[383,536,390,537,539,540,542,543,545,546,545,549,545,552,555],{},[387,538,393],{},"讲话中，平常心是",[396,541,5],{"href":398},"五个组成部分之一（平常心、",[396,544,140],{"href":523},"、",[396,547,145],{"href":548},"\u002Fnaixin",[396,550,149],{"href":551},"\u002Fzerenxin",[396,553,153],{"href":554},"\u002Faixin","）。这一时期平常心主要指不浮躁、不急功近利、踏实做事。段永平用职业运动员的比喻来阐述：企业要像运动员一样通过日积月累和刻苦训练逐渐提升。",[410,557,559],{"id":558},"_2000年代与企业经营深度结合","2000年代：与企业经营深度结合",[383,561,562],{},"2000年《经营者》杂志专访中，平常心已成为段永平经营哲学的核心概念之一。2001年《世界经理人文摘》专访中，他将平常心与创新联系起来：\"我们并没有说是赞成或反对创新那么简单，我们讲的是平常心。\"2003年北大演讲中以\"平常心决定成功\"为主题，系统阐述了平常心对企业的意义。",[410,564,566,567,569],{"id":565},"_2010年代与本分融为一体","2010年代：与",[396,568,5],{"href":398},"融为一体",[383,571,572,573,575,576,578],{},"2013年段永平将平常心定义为\"回到原点思考的心态\"。2016年浙大专访中进一步明确：\"本分就是要",[396,574,14],{"href":444},"和",[396,577,18],{"href":448},"，平常心就是想我们当年为什么要做这个，我们有没有走偏？\"平常心从一种心态上升为一种认知方法论。",[410,580,582],{"id":581},"_2020年代定义为理性与长期主义","2020年代：定义为理性与长期主义",[383,584,585,586,588],{},"2025年与王石对谈中，段永平给出了最精确的定义：平常心 = 理性 = 想长远 = ",[396,587,169],{"href":416},"。这是一个自洽的逻辑闭环，标志着平常心概念的最终成熟。",[379,590,591],{"id":591},"原话引用",[401,593,594],{},[383,595,596],{},"让我们用平常心去迎接新的世纪的到来吧。\n——1999年 步步高讲话",[401,598,599],{},[383,600,601],{},"平常心、进取心、耐心、责任心和爱心形成了我们企业的本分，它是我们企业走到今天这一步的基本点。\n——1999年 步步高讲话",[401,603,604],{},[383,605,606],{},"我特别推崇\"平常心\"，这不仅在经营企业，在做任何事情时都特别重要。比如，在企业中，经常有各种各样的诱惑围绕着你，面对这些诱惑就需要平常心。\n——1999年 人民大学问答",[401,608,609],{},[383,610,611],{},"所谓的平常心跟本分也有点相像，就是做事情要比较理性。根据我对中国文化的理解，我认为在我们的文化里面，\"好大喜功\"和\"急功近利\"的成分特别严重，这个是我个人坚决反对的。\n——2003年 北大总裁班演讲",[401,613,614],{},[383,615,616],{},"做企业也是这样，很多人在犯了一次错误后不能正确地总结经验，然后又犯了第二次、第三次错误，一次比一次更严重。所以我觉得要冷静地，用平常心去对待失败和挫折，将错误带来的损失降到最小。\n——2003年 北大总裁班演讲",[401,618,619],{},[383,620,621],{},"我们追求更健康，更长久，这不是\"保守\"，而是更健康，是平常心的概念。\n——2007年 与巴菲特共进午餐后网易专访",[401,623,624],{},[383,625,626],{},"本分就是要做对的事情和要把事情做对。平常心就是回到事物本源的心态，也就是要努力认清什么是对的事情，认清事物的本质。\n——2019-09-23",[401,628,629],{},[383,630,631],{},"你看我们一直讲本分、诚信、用户导向，我们的东西其实都很大白话的。我们的愿景叫做更健康更长久，不健康不长久的事不做，就是很平常心的东西。\n——2025年 方三文对话段永平",[401,633,634],{},[383,635,636],{},"我们公司讲的平常心，其实就是理性、想长远。理性也不容易，但是理性和想长远其实是一回事……讲来讲去就是一件事，你是个长期主义者，长期了以后，好多事情就都解决了。\n——2025年 与王石对谈",{"title":638,"searchDepth":12,"depth":12,"links":639},"",[640,641,648,649,650,657],{"id":381,"depth":12,"text":381},{"id":408,"depth":12,"text":408,"children":642},[643,645,646,647],{"id":412,"depth":16,"text":644},"1. 平常心 = 理性 + 想长远 = 长期主义",{"id":435,"depth":16,"text":436},{"id":452,"depth":16,"text":453},{"id":461,"depth":16,"text":462},{"id":470,"depth":12,"text":470},{"id":496,"depth":12,"text":496},{"id":530,"depth":12,"text":530,"children":651},[652,653,654,656],{"id":533,"depth":16,"text":534},{"id":558,"depth":16,"text":559},{"id":565,"depth":16,"text":655},"2010年代：与本分融为一体",{"id":581,"depth":16,"text":582},{"id":591,"depth":12,"text":591},null,"\"平常心\"最早出现在段永平1999年步步高内部讲话中，是本分的五个组成部分之一。段永平在那次讲话中首次系统阐述了平常心对企业的意义：","md",{},true,"\u002Fdao\u002Fconcepts\u002Fpingchangxin",{"title":10,"description":659},"段永平谈平常心：\"平常心\"最早出现在段永平1999年步步高内部讲话中，是本分的五个组成部分之一。段永平在那次讲话中首次系统阐述了平常心对企业的意义：","平常心｜大道总纲","dao\u002Fconcepts\u002Fpingchangxin","opdZOYIdr_0HnD8FtktwPqPRTUYfzdb2lDFmg8H7OJY","dao",1778608453449]